NEW YORK (AP) — Walmart said Tuesday it is launching its biggest store-label food brand in 20 years in terms of its breadth of items, as it seeks to appeal to younger customers who are not brand loyal and want chef-inspired foods that are more affordably priced.
The brand, called Bettergoods, is just hitting Walmart stores and online. By this fall, there will be 300 products, spanning frozen, dairy, snacks, beverages, pasta, soups, coffee, chocolate among others, the retailer said. The prices range from under $2 to under $15, with most products available for under $5.
The launch from the country’s largest retailer comes as inflation has driven shoppers to seek less-expensive alternatives, lifting the popularity of private-label brands. Private brands in food and beverage accounted for nearly 26% of the overall market share in the number of units in that category sold last year, up from 24.7% during the previous year, according to market research firm Circana. That compares with 74.5% for national brands last year, down from 75.3% in 2022.
Related articles:
Related suggestion:
New York Rangers captain Jacob Trouba may be the most interesting man in hockey, on and off the iceThe EPA is again allowing summer sales of higher ethanol gasoline blend, citing global conflictsKings hoping goaltender Cam Talbot can return to early form as Stanley Cup playoffs beginDEAR CAROLINE: Our son and daughterSouth Africa man convicted in deaths of 2 Alaska Native women faces revocation of U.S. citizenshipOwner of Bob BaffertStreamlined logistics allow landlocked regions to expand global reachKings hoping goaltender Cam Talbot can return to early form as Stanley Cup playoffs beginFirefighters douse a blaze at a historic Oregon hotel famously featured in 'The Shining''The Full English will never die out!' Greasy spoon fans speak up for the Great British Fry
2.5175s , 4666.8984375 kb
Copyright © 2024 Powered by Walmart launches store ,Culture Circuit news portal